Personalization Improves Holiday Travel Marketing
Use these three travel marketing personalization techniques to improve your customers’ experience and help them feel in control of their vacation plans. As data technology improves, personalization has emerged as one of the prime differentiators for effective marketing. Companies that reach out to customers with extremely relevant offers, content and campaigns…
In Sports Marketing, Branding Rules Over Performance
Examine sports marketing through the lens of underperforming and unpopular teams who have used marketing techniques to become high-value organizations. Sports icon and widely proclaimed “King” of golf Arnold Palmer passed away recently, leaving behind one of the most endearing and fondly remembered legacies of any athlete. Surprisingly, that legacy…
Spirits Brands Set High Bar for Millennial Marketing
Dive into the world of spirits marketing, where several brands use technology-based ways and digital channels to reach millennials. How can a company effectively market to millennials? This is a question that plagues many CMOs, but several brands in the distilled spirits industry have figured out how to accomplish this.…
Marketers Look to Target Cars as Devices
Auto manufacturers, media companies and tech players are transforming personalized marketing into in-car marketing opportunities. How long will it be before vehicles are treated like just another device and with an array of in-vehicle marketing opportunities? Many advertisers are asking this question, along with wondering about successful cross-device attribution. For…
Content Still Reigns, but Attribution Challenges Remain
Content marketing has evolved into a complex and diverse marketing strategy, but the need for accurate attribution has driven that evolution even further. As agencies switched their focus to digital, content campaigns quickly superseded traditional display advertising. Brands and marketers subsequently began to invest in content in major ways, with…
Simplify Segmentation with Smart Data Strategies
As more marketers embrace big data, they must look to creative data strategies that simplify segmentation and audience building for targeted ad campaigns. Marketers face increasing challenges these days as they attempt to manipulate data to define their brands’ high-value audiences. Staring down terabytes of customer and third-party data can…