Category Archives: Branding & Communications

The next multibillion dollar software market is coming from an unlikely place – marketing. Technology and software spending by chief marketing officers will grow to $120 billion in the next 10 years, up from the current level of $12 billion, according to venture capitalist Ashu Garg. In a recent white…

Read more

millennial multichannel marketing

It’s no secret that marketers who want to succeed with Millennials need a smart omnichannel strategy. Among those looking to use new services as a differentiator, could delivery speed and adding transparency to your supply chain be a way to help boost sales among this coveted, hyper-connected group of customers?…

Read more

South by Southwest (SXSW) Interactive is growing and changing every year, earning its reputation as a stage for innovation, as well as the best in live music and film. Last year, nearly 33,000 people attended SXSW in Austin. It featured 2,400 speakers and 1,100 conference sessions. When SXSW opens its…

Read more

Consumers are set to open their wallets and spend on the people most important to them on Valentine’s Day, according to a recent study by the National Retail Federation. Overall spending on the holiday will hit $18.9 billion this year, the highest total since NRF started its survey in 2010.…

Read more

The Golden Globes. The Super Bowl. The Oscars. The national college football playoffs championship game. It’s the time of year where many of us tune in live to watch a big event rather than consuming content on demand, on our DVR, or streaming it at a time convenient for us.…

Read more

This year, Super Bowl viewers who care more about the ads than the game will have an alternate to the official half-time show — YouTube. That means many could potentially bypass the annual spectacle that serves as a showcase for ad spots that command as much as $4.5 million per 30-second…

Read more

120/125
By using this site, you agree to the use of cookies for analytics and personalized content. See our Privacy Notice here.
Accept