Two Ways Data is Fueling the Automotive Industry
The automotive industry is surpassing its former heights of the 1960s by offering desirable cars in all shapes, sizes and prices — all thanks to harnessing the power of consumer data. A period of stagnant innovation in the ‘90s characterized by the domination of massive SUVs has given way to more…
Magic Mirrors and Digital Playgrounds: The Future of Physical Retail
With 94% of total retail sales, traditional retail spaces aren’t going anywhere anytime soon. But disruptions from ecommerce and new technologies combined with changing consumer demands continue to shape how retailers are selling. Here are some of the dynamic and unexpected ways that technology and evolving consumer tastes will shape…
Reach, Teach & Keep Millennials Webinar: Video Recaps
Understanding the Millennials mindset, and how it differs from other generations’ mindsets, is a critical first step to reaching, teaching and ultimately keeping this important cohort for building a future focused organization. During our webinar, we discussed several approaches to developing and teaching content specifically geared toward Millennials. The speakers included:…
Going on a Diet: How Marketers Are Adjusting to a Cookie-less Future
Problems created by cross-device usage, shared devices and voluntary cookie purging have forced digital marketers to find a suitable cookie substitute. Brands and marketing agencies alike have known for several years that at some point they would have to come to terms with the flaws of the browser cookie in…
From Server Racks to Store Shelves: How Data, Technology & Analytics Have Altered CPG Brands
CPG is using state-of-the-art approaches to compete in the digital economy. Brands are discovering new ways to reach their audience, and they are targeting them through rich data sets. Many CPG brands are more than 100 years old, and are owned by complex conglomerate structures that are far removed from…
Marketing to Boomers: You’re Doing it Wrong
Baby Boomers. With every step they’ve taken, they’ve simultaneously changed our culture, from being the first teens to be courted by marketers to enacting major social change as adults. Today, this cohort is changing the meaning of aging, as they live healthy and experience-filled lives. Not to mention, they are…