MediaPost: Holding Company of the Year: Omnicom
Annalect’s Omni 2.0 is a major reason for Omnicom’s consecutive win for Holding Company of the Year. MediaPost discusses how integrating Sparks & Honey’s human and AI-empowered intelligence into our Omni interface reflects Omnicom’s progressive innovation. While it’s not uncommon for MediaPost to recognize the same organizations years in a…
MediaPost: Holding Companies Bet Big On Data
MediaPost’s commentary column highlights Forrester’s selection of Omni as the agency platform with the most creative integration to date! Forrester details but doesn’t grade holding company data management efforts to date. But to its main point — creative integration — it does call out Omnicom’s Omni platform as offering ‘the…
MediaPost: Annalect’s LinkedIn Data Integration Provides Insights Into Content For Business Audiences
Annalect has recently launched a new product, Professional Audiences, leveraging LinkedIn data to give marketers a better understanding of the content consumed by business audiences using data related to industry, company size, location and title. MediaPost sits down with our VP of Engineering, Anna Nicanorova, to discuss Omni’s Professional Audiences…