MediaPost: Holding Companies Bet Big On Data
MediaPost’s commentary column highlights Forrester’s selection of Omni as the agency platform with the most creative integration to date! Forrester details but doesn’t grade holding company data management efforts to date. But to its main point — creative integration — it does call out Omnicom’s Omni platform as offering ‘the…
MediaPost: Annalect’s LinkedIn Data Integration Provides Insights Into Content For Business Audiences
Annalect has recently launched a new product, Professional Audiences, leveraging LinkedIn data to give marketers a better understanding of the content consumed by business audiences using data related to industry, company size, location and title. MediaPost sits down with our VP of Engineering, Anna Nicanorova, to discuss Omni’s Professional Audiences…
Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices
AdWeek highlights the launch of Annalect’s Omni operating system and its unique capabilities. Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various…
The Drum: Omnicom looks to take on IPG data push with launch of Annalect-driven precision tool ‘Omni’
The Drum covers the launch of Annalect’s new operating system, Omni, and its unique capabilities in our competitive set. Omnicom has decided to build its rival offering from the ground up, pairing Annalect, Omnicom Group’s data solutions agency with OPMG (Omnicom Precision Marketing Group) and claimed to ensure a strategy…
Annalect’s Anna Nicanorova Named to Ad Age’s 2017 40 Under 40
Ad Age: Meet Ad Age’s 2017 40 Under 40 Forward thinkers. Risk-takers. Rainmakers. Our 2017 class is an eclectic group of movers in the worlds of media, marketing, tech and advertising. Anna Nicanorova Director, Omnicom’s Annalect Labs When Anna Nicanorova isn’t creating marketing software that helps makes large-scale data shareable,…
Annalect’s Kristina Spade Dension Named ‘She Runs It’ Award Recipient
She Runs It today announced that ten promising trailblazers in media and marketing have been chosen for the annual She Runs It education loan relief program. Each winner will receive an award of up to $10,000 to help pay back loans they may have received in pursuit of graduate or…