Category Archives: Leaders-Global

As the Global Head of Enablement at Annalect, Clarissa is responsible for operationalizing and evangelizing the Omni Marketing Operating System. Her team provides training, technical expertise, and practical application support for agencies across the Omnicom portfolio. Previously, Clarissa was the vision behind business-based addressable audiences. She oversaw the development of…

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Adam Gitlin serves as the President of Annalect. Previously, Adam was the global lead for Annalect’s Data Group, responsible for overseeing data management, data policy, and ad technology across the organization. Previous to this role, Adam operated as U.S. Director Digital Analytics at OMD where he launched and built the…

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Slavi Samardzija

Slavi Samardzija has worked with leading global brands in a wide variety of industries (B2B and B2C: Technology, Communications, FMCG, Healthcare, Pharmaceuticals, and Financial Services) and has in-depth knowledge and hands-on experience in customer profiling; market segmentation; behavioral modeling; social media (text) mining; site-side analytics; brand valuation, search analytics; speech…

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