As the Global Head of Enablement at Annalect, Clarissa is responsible for operationalizing and evangelizing the Omni Marketing Operating System. Her team provides training, technical expertise, and practical application support for agencies across the Omnicom portfolio.
Previously, Clarissa was the vision behind business-based addressable audiences. She oversaw the development of volumetric-based industry and customized client solutions for targeting, segmentation, and audience management.
In her 15+ years in media and marketing, Clarissa has held a variety of positions within the Omnicom family, including Executive Director of Marketing Science at Hearts & Science and Business Intelligence Director at OMD. Prior to these roles, she spent 10 years focused on directing advertising and media strategy at OMD, BBDO, and Prometheus; bringing consumer and analytic insights to a wide range of clients, such as Visa, FedEx, Lowes, Showtime, and Lilly.
In her free time, Clarissa is a patron of the theatre (she’s seen hundreds of performances).