Slavi Samardzija

Slavi Samardzija

CEO, Global

As a veteran in data and analytics, Slavi guides Annalect’s strategy, solutions, and product development through his in-depth knowledge and hands-on experience.

His proficiency in data strategy, customer profiling, market segmentation, behavioral modeling, brand valuation, as well as overall marketing performance assessment helps to advance and future-proof clients’ businesses. During his career, Slavi has worked with leading global brands in a wide variety of B2B and B2C industries, including Technology, Communications, FMCG, Healthcare, Pharmaceuticals, and Financial Services.

His entrepreneurial spirit and a passion for innovation resulted in the creation of numerous scalable data and analytic solutions, most recently the creation of Omni, Omnicom’s precision marketing and insights platform. For his contribution to clients and the industry, Slavi has received recognition and numerous awards, most notably Media Post’s 2018 Media All Star, 2013 Direct Marketing News 40 Under 40, Marketing Edge Rising Star, and Atticus Merit for original thinking in Digital Communications.

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