Slavi Samardzija

Slavi Samardzija

Chief Executive Officer

Equal parts leader and practitioner, Slavi’s guidance of Annalect strategy is informed by years of hands-on experience harnessing the power of data — to inform, measure, and optimize marketing — and fueled by his deep passion for innovation.

Over the course of his career as Analyst, Director and now Global Chief Executive Officer, Slavi has developed class-leading data capabilities and technology solutions — including Omni, Omnicom’s open operating system for orchestrating better marketing outcomes — transforming the business of leading global brands, across a wide variety of B2B and B2C industries.

Slavi’s contributions to clients and industry are widely recognized, including DM News 40 Under 40, DMEF’s Rising Star, and Atticus Merit for original thinking in Digital Communications. He is a frequent speaker at leading industry events, and contributing author to AdAge, DM News, BtoB Magazine, Target Marketing, eMarketing & Commerce, and Atticus Journal.

When not at work, Slavi enjoys spending time with family and being outdoors.