Indian Premier League 2015: The Real Winners
It has been an exciting season for cricket fans since mid February with the Cricket World Cup 2015 and now the Indian Premier League 8. As expected, the CWC 2015 was a viewer’s and an advertiser’s delight with the TV viewership numbers being a testimony to the fact. The IPL 8 launched with all…
The Community that Should be on Everyone’s Radar: the LGBT Segment
The LGBT segment is a dynamic and diverse population which spans across all ages, ethnicities and social status. At approximately 9 million strong, their total buying power is projected to be $830 billion — which offers great opportunities to manufacturers and retailers. There has been an increased prevalence of LGBT…
Annalect Research: The U.S. Asian-American
The Asian-American community is one of the most diverse communities in the U.S. At 16 million strong, US Asians represent about 6% of the total population, up 22% since 2010. Asian-Americans are slightly younger than the total U.S. population, with 40% under 34 year old, compared to 29% of the…
Annalect Research: Beauty and the Marketer
Beauty is a powerhouse industry, with sales reaching $38.1 billion last year. Still there are challenges, as shoppers in this fragmented category are primarily driven by price and convenience, making it difficult for brands to break through. In the coming years, sales growth will be driven by the rising Hispanic…
Annalect Research: Cutting the Cable Cord?
Traditional TV viewing is on the decline. According to new Nielsen data, 18-34 year-olds decreased their traditional cable TV usage nearly 11% from September to January. [download file=”https://www.annalect.com/wp-content/uploads/2015/02/Annalect-research-Cutting-the-Cord.pdf” title=”Annalect Research: Cutting the Cord”] Part of this shift is due to “cord-cutting” — people unbundling their home telecom services, including pay-TV…
#GenerationTech: Millennials & Technology
Millennials — the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million…