AdWeek: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data
Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before. What distinguishes Annalect’s new tool from predictive ad tech from other holding companies…
Close-Up: Anna Nicanorova, Chief Technology Officer
Contributing to the Future of Marketing & Advertising, in so Many Ways… Congratulations on your 10-year Annalect-iversary! Could you tell us about the journey? After getting my MBA, I did a year-long residency at numerous Omnicom agencies — ultimately, deciding I wanted to stay at Annalect — which was then…
Close-Up: Satindra Chakravorty, Senior Director of Data Science
From Biostatistics to Data Science … an Unpredictable Journey in Prediction How did you get into Data Science? It was literally an 11th-hour decision, on the eve of moving from Chicago to Columbia, South Carolina to start my career in Public Health (my education was in Epidemiology & Biostatistics). I…
Close-Up: Alicia Carroll, Senior Director of Performance Analytics
Focused on all the Connections that Matter… You were pretty ahead of the curve with social analytics. Can you tell us a little about that? When I started in social advertising in 2014 at Resolution, I recognized a deficit in social analytics. Digital media had elaborate, detailed measurement plans — and social…
Close-Up: James Aylett, Chief Data Officer
The future of data is taking shape now. James Aylett, our Chief Data Officer, believes data-driven marketing and consumer privacy can coexist there, harmoniously. How did you get into data privacy? Throughout my career, there’s always been an element of data privacy. A long time before GDPR, I was CTO for…
Campaign: Omnicom Media Group signs on to Teads’ cookieless targeting tech
Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless ad targeting tool, called Cookieless Translator, to continue to target audiences while preserving consumer privacy, the companies said on Wednesday. Cookieless Translator uses AI to analyze online…