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AdWeek: Omnicom Debuts Video Ad Honing Tool, Powered by Google Data

Want to know if your video ad is effective before launching it? With Video Creative Intel, the first tool of its kind to tap the power of Google data, create or optimize video ads like never before.

What distinguishes Annalect’s new tool from predictive ad tech from other holding companies is that it focuses on optimizing the creative, rather than the media format, said Jay Pattisall, principal analyst at Forrester.…

…And in contrast to other ad-tech-based creative services in the market, Video Creative Intel can take advantage of a wide breadth of data from both Omnicom and Google, he added.

“The potential to save or use your media dollars in a more efficient way is an advantage any advertiser would want,” Pattisall said.

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