Big Data, Programmatic Buying Takes Center Stage at Advertising Week
This week roughly 90,000 marketing and advertising professionals from around the world are gathered in New York for the 10th annual Advertising Week gathering, and the topic on everyone’s mind is Big Data. According to a new poll from Gartner, nearly two-thirds of companies are planning to increase investments in…
#dmexco2013 Panel Recap
“The Next Game Changer in the LUMAscape” With the development of (private) ad exchanges, trading desks, Demand Side Platforms and Supply Side Platforms, the advertising industry has seen a massive shift in the digital advertising business from a personal relationship towards a technical and data-driven business. It seems that Big…
Marketers Playing Catch-up on Mobile Analytics
More than a fifth of traffic to websites now originates from a mobile device, and mobile marketing has emerged as one of the biggest growth industries on the digital landscape. Yet despite the overwhelming drive among consumers to cut the cord, new research from Forrester suggests that marketers are having…
Can’t we all just get along?
Report reveals extent of CIO-CMO disconnect With the rise of digital technology, marketing professionals have emerged as the trailblazers of a new way of doing business, one that merges the traditional values of strategic foresight and creative thinking with the technical acumen required to decipher consumer tastes and preferences, translate…
Weather Channel turns Big Data into Real-Time Marketing
There are few marketers today who aren’t aware of the power of Big Data and its potential to revolutionize the way brands interact with consumers; but with much of the dialogue taking place in the abstract, it’s helpful when we can point to innovative real-world examples of how companies are…
Sweeping Survey Reveals Gaps in Data-Driven Marketing Efforts
The results of a massive global survey released this week offer some insight into the way companies are leveraging data science to bolster their marketing efforts and the extent to which persistent organizational disconnects continue to hamper those efforts. Teradata polled more than 2,000 marketing executives around the world for…