Category Archives: Marketing

Brands are working to step up their attribution game and taking more care in perfecting their data measurement techniques in order to do so, according to Forrester analyst Tina Moffet, who predicts that customer insight professionals will increase their focus on deciphering user purchase patterns over the next year. They’re…

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The rise of mobile platforms and bring-your-own-device is breaking down the barriers between work time and play time, creating both new opportunities and new challenges for brands who sell their products and services to other businesses. As the historical divisions between the enterprise and personal spheres disappear, experts say business-to-business…

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This week roughly 90,000 marketing and advertising professionals from around the world are gathered in New York for the 10th annual Advertising Week gathering, and the topic on everyone’s mind is Big Data. According to a new poll from Gartner, nearly two-thirds of companies are planning to increase investments in…

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“The Next Game Changer in the LUMAscape” With the development of (private) ad exchanges, trading desks, Demand Side Platforms and Supply Side Platforms, the advertising industry has seen a massive shift in the digital advertising business from a personal relationship towards a technical and data-driven business. It seems that Big…

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More than a fifth of traffic to websites now originates from a mobile device, and mobile marketing has emerged as one of the biggest growth industries on the digital landscape. Yet despite the overwhelming drive among consumers to cut the cord, new research from Forrester suggests that marketers are having…

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Report reveals extent of CIO-CMO disconnect With the rise of digital technology, marketing professionals have emerged as the trailblazers of a new way of doing business, one that merges the traditional values of strategic foresight and creative thinking with the technical acumen required to decipher consumer tastes and preferences, translate…

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