Digital Attribution Grows Up Through These Changes
Advanced methods like fractional attribution, third-party SDK services, and consumer ID technology help piece together more accurate digital attribution models. Faced with an increasingly mobile consumer base, marketers are devising newer methods for more accurate and detailed digital attribution. These practices and technologies measure digital advertising effectiveness while tracking complex…
Interactive Kiosks Reveal Consumer Behavior Through Digital Touches
Brands are discovering that touch screen kiosk marketing data offers valuable information to fuel better customer interactions and omnichannel experiences. In the age of mobile-enabled grocery delivery and real-time smart home ordering services, many brick-and-mortar brands are installing digital self-service kiosks to make the customer experience more seamless. In France,…
Digging Into Dark Data Can Reap Benefits
Shine a light on dark data, which is data your business collects but doesn’t fully exploit, by learning about common use cases and data integration strategies. Nearly all big brands know the value of collecting, storing, and analyzing data, but big data outputs often mean only a fraction of data…
Use Data Visualization Better With These Five Best Practices
Make more effective use of data visualizations through these important best practices, including how to prepare for the future of data representation through VR. Organizations around the world use data visualization in their jobs, but they may not be using the technology to its full potential. Many professionals employ data…
Consumer Identity: Know the Fundamentals
Learn the difference between deterministic and probabilistic consumer identification and why both methods may be needed for marketing to succeed. Like most tech-defined marketing stories in the modern era, this one starts with mobile. When technologies like smartphones and tablets rose in popularity, people no longer left all of their…
Smart Data and Technology Strategies Empower an Omnichannel Approach
Omnichannel marketing strategies have quickly become the norm, so brands are turning to innovative technology and data to provide consistent and convenient customer experiences. Omnichannel marketing unifies a company’s many moving parts to bolt them together into a single, well-oiled machine with a dedicated purpose — and data and technology…