Category Archives: Ad Technology

Beacon technology and Big Data

Once true industry-wide beacon capability is realized, the potential for data warehousing becomes massive, uncovering radical new consumer insights. Consumer data insights are one of the key ways retailers maximize profit. By analyzing behavior on online sites and through point-of-sale systems, major retailers are able to track individual customer actions.…

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Digital Attribution with cookies

With the 2015 holiday shopping season already looming ahead, here are some of the ways that brands are building 360° profiles through cross-site tracking. Techniques for digital tracking across sites are becoming a crucial tool for digital marketers. The waning reliability of traditional cookie files and the explosion of multi-device browsing…

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Programmatic advertising grew quickly in 2014, but that doesn’t mean that all marketers understand it. This year, expect the growth to continue and that marketers will not only spend more, but also gain a greater understanding of where their money is going. From 2013 to 2014, programmatic spend doubled to…

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With a lukewarm set of upfronts this year, the buzz seems to imply that as TV and cable dollars fall, mobile video stands to make a killing, but that doesn’t seem to hold true—depending on whom you talk to. Here’s what a recent article in the Wall Street Journal’s CMO…

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