Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Part 2: Agile UX and the 3 Pillars of a Successful App
Over the last few years, excellent user experience design has proven to be a distinct business advantage. This is part 2 of our 3 part app series with insights, from our Annalect leads in product marketing, UX and data solutions, on a successful business application strategy. Today, the term “user experience”…
AdBlockers’ Unspoken Message: Evolve or Die
For all the uproar, AdBlockers may be doing digital marketers some good. Their audiences are challenging them to accomplish one thing: do better or go away. There has been much talk in the marketing world about ad blocking software recently, and for good reason. Two hundred million people worldwide are…
How Beacons and Big Data Are Changing the Way We Shop
Once true industry-wide beacon capability is realized, the potential for data warehousing becomes massive, uncovering radical new consumer insights. Consumer data insights are one of the key ways retailers maximize profit. By analyzing behavior on online sites and through point-of-sale systems, major retailers are able to track individual customer actions.…
How Does Digital Tracking Work Across Sites Down to the Action?
With the 2015 holiday shopping season already looming ahead, here are some of the ways that brands are building 360° profiles through cross-site tracking. Techniques for digital tracking across sites are becoming a crucial tool for digital marketers. The waning reliability of traditional cookie files and the explosion of multi-device browsing…
Programmatic to Continue Exponential Growth
Programmatic advertising grew quickly in 2014, but that doesn’t mean that all marketers understand it. This year, expect the growth to continue and that marketers will not only spend more, but also gain a greater understanding of where their money is going. From 2013 to 2014, programmatic spend doubled to…