Annalect Primary Research Study

Binge-viewing, also called binge-watching, refers to a pop cultural phenomenon whereby people watch multiple episodes of a TV program in one sitting.  Bingeing is transforming the media landscape and affecting all areas of the industry, from the way video content is produced to the way we consume it; the effects are widespread among consumers, advertisers, networks, technology companies, and service providers.

Annalect Primary Research conducted this consumer study to address binge-viewing from a consumer standpoint:

• Who are bingers?
• Why do they binge?
• What are their methods for bingeing (including gender and generational differences)?
• What are their attitudes about advertising and binge-viewing?

 

Annalect Primary Research

Annalect’s Primary Research & Insights group has extensive experience conducting customized quantitative and qualitative primary research for clients and proprietary agency studies focused on creating a competitive advantage for our clients. For more information, please contact research@annalect.com.