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Annalect Primary Research Study

Binge Viewing Research

Enter your name and email address to download The Impact of Binge Viewing

Binge-viewing, also called binge-watching, refers to a pop cultural phenomenon whereby people watch multiple episodes of a TV program in one sitting.  Bingeing is transforming the media landscape and affecting all areas of the industry, from the way video content is produced to the way we consume it; the effects are widespread among consumers, advertisers, networks, technology companies, and service providers.

Annalect Primary Research conducted this consumer study to address binge-viewing from a consumer standpoint:

  • Who are bingers?
  • Why do they binge?
  • What are their methods for bingeing (including gender and generational differences)?
  • What are their attitudes about advertising and binge-viewing?

 

Annalect Primary Research

Annalect’s Primary Research & Insights group has extensive experience conducting customized quantitative and qualitative primary research for clients and proprietary agency studies focused on creating a competitive advantage for our clients. For more information, please contact research@annalect.com.

Jul 11, 2014Pamela Marsh, Ph.D.
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About the Author
Pamela Marsh, Ph.D.
Pamela Marsh, Ph.D.

Pam’s role is to oversee primary and custom research for clients, new business, and Agency proprietary studies. She leads her team’s studies from design through analysis.

July 11, 2014 Analytics, Audience, Data, ResearchAnalytics, Audience, Data, Research
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