Adweek: How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts
Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion’s share of the North American business of Procter & Gamble, the world’s largest advertiser. It followed that coup this past August by winning AT&T,…
The Internationalist: Agency Innovators 2016
Anna Nicanorova characterizes innovation in today’s marketing-technology world as being: fast, open and boundless. Originally from Chishinau, Moldova, she worked in her home country, as well as in Germany, Russia, The Netherlands, and the United States. Today, from her base in New York, she leads Annalect Labs, the innovation department…
Omnicom Group: Omnicom Named Among Forbes Most Innovative Companies for 2016
NEW YORK, Aug. 24, 2016 /PRNewswire/ — Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation…
WSJ: What Would McDonald’s ‘Agency of the Future’ Do?
Tech companies like Facebook and Google are selling creative ad services. Media agencies are increasingly selling digital ad space. And now, a creative agency is playing the line-blurring game as it brings digital publishing and agency staffers together to service one massive account. McDonald’s said Monday it will consolidate its…
Adweek: Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn’t be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.…
Adweek: Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by Twitter and analytics firm Annalect, around 40 percent of respondents said they’ve purchased an item online after seeing it…