PHD and Omnicom Media Group capture Diageo global media account
Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world. Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to…
Ask the Expert: How to Efficiently Scale Marketing Operations
Both agency teams and brands are being asked to recruit and retain more technically savvy marketers. I sat down with the President of Annalect India, to learn more about how we’ve been able to successfully support brands and agencies while driving efficiency and improving campaign effectiveness. Q: Agency teams are…
Adweek: Global Media Agency of the Year OMD Turned a Comeback Into a Formula for Repeatable Success
Adweek recently announced our fellow Omnicom agency, OMD, as the Global Media Agency of the Year for the second year in a row. OMD team members discuss how Omni has given them a competitive edge in powering their campaigns. The agency’s determination to not rest on its laurels led it…
Three Ways to Improve Business-to-Business Marketing
Today’s business-to-business (B2B) purchase journey is complex. B2B buyers are increasingly emulating the behaviors of their individual consumers selves. Most are initiating their path-to-purchase online (61%), requiring both random access to content and personalized experiences across multiple touchpoints. As a result, business consumers are engaging with salespeople later in the…
7 Ways Computer Vision Helps Marketers See Better Performance
Explore seven marketing use cases of computer vision to see why the technology holds promise and unlocks new capabilities. Computer vision has grown by leaps and bounds, enabling exciting capabilities in the marketing field. The technology uses AI and machine learning to scan images and accurately identify objects and components…
Six Ways Digital Has Changed Holiday Retail and E-Commerce Sales
Explore six holiday retail trends changing the consumer journey, including AI-driven product recommendations and conversion optimization at every touch. This year was another banner year for Black Friday and Cyber Monday sales, and the efforts put behind complex digital marketing journeys deserve much of the credit. Estimated Cyber Monday sales…