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PHD and Omnicom Media Group capture Diageo global media account

Campaign announced that fellow Omnicom agency PHD has won British beverage giant Diageo’s global media planning and buying account — in virtually all of its key markets around the world.

Isabel Massey, Global Media Director at Diageo, cited Omni as one of the key deciding factors — and specifically, Omni’s ability to work alongside Diageo’s in-house tools.

“PHD presented us with access to standout media talent from across Omnicom Media Group, strategic thinking and expertise around the world, underpinned by Omni, the group’s proprietary software solution, that will complement our own breakthrough marketing effectiveness tool, Marketing Catalyst.”

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