How Will China’s Slump Affect Their Growing Market for Imports?
After a breakneck period of growth, China’s economy and the markets that fuel it have been experiencing some jarring contractions. For digital marketing, the current emphasis on mobile channels like China’s popular WeChat will likely have to evolve. More precise targeting of individuals who still have a taste for imported…
El Niño Dampens Retailers’ Apparel Sales
El Niño’s warm weather has cooled warm winter clothing sales, hurting many retailers and department stores with weaker-than-average apparel earnings. The strong El Niño weather patterns in 2015 have been blamed for flooding along the Mississippi River and crippling droughts in Southern Africa. But their effects can be seen elsewhere, namely…
The Allure of Pop-Up Stores — Retail’s Continued Phenomenon
Pop-up retail stores are an avant-garde approach to retail. Flashy, glamorous and fleeting, they make a branding impact that’s hard to recreate elsewhere. Blink, and you might miss them: Pop-Up shops are a major force in the retail world and for reasons you might not expect. Most pop-ups aren’t concerned…
Marketing New Year’s Resolutions for 2016 — Putting Knowledge First
Our suggested marketing New Year’s resolutions are diverse, but they all fall under one common banner: getting smarter to up your odds of success in 2016. Even though Christmas is not quite here yet, many people are already anticipating the end of the current year and the start of a…
Children’s Digital Advertising Ramps Up for the Holidays
As competition for kids’ interest increases into the holiday shopping season, critics of children’s digital advertising worry about unforeseen consequences. Kids love YouTube as much as adults, giving advertisers another channel for reaching this coveted demographic, particularly in the all-important holiday shopping season. Popular kid-oriented channels like EvanTubeHD focus primarily on…
Holiday Shopping Becoming More of a Digital Experience Than Ever
The old rules of holiday retail are clearly being thrown out the window as online shopping gains new territory, even on in-store events like Black Friday. Events like this year’s Black Friday have shown that the jam-packed store aisles all holiday season are no longer a given. Yet, the deep…