OmnicomMediaGroup 2014 Media Trends & Insights
As we’ve done for the past several years, we took a look at the media trends that made an impact this year along with updates to the ad spend and audience data we continue to report on. [download file=”https://www.annalect.com/wp-content/uploads/2015/01/2014-OMG-Media-Trends.pdf” title=”OmnicomMediaGroup 2014 Media Trends & Insights Report”] The Executive Summary includes a…
The Changing Face of Gaming
While baseball, basketball, soccer, and football aren’t going anywhere, video games are commanding more time from Americans of all ages and ethnicities, fueling exponential growth in the sector, according to a November research report issued by Annalect. [download file=”https://www.annalect.com/wp-content/uploads/Annalect-Research-Gaming-2014.pdf” title=”Annalect Research: Gaming 2014″] Traditionally, gaming may still conjure up images…
Retailers Expect 2014’s Holiday Shopping Season to Pay Off
The early forecasts and projections show big expectations for this year’s holiday shopping season. Among the expectations is that major chains will be open for holiday sales even before the Thanksgiving turkey even hits the table. Both the National Retail Federation and the International Council of Shopping Centers released projections…
How Mobile Technology is Reinventing Travel Marketing
As winter turns to spring, millions of Americans begin thinking about escaping their jobs and spending a week or two sitting on a beach, camping, touring wine country, taking a cruise, or perhaps simply driving. But while their destinations vary, these would-be travelers all have one thing in common: more…
2013 Media Trends
Annalect has released its 2013 Media Trends Executive Summary. For over ten years, we have been compiling the latest research across all facets of media. This year, we look at major factors in changes to the media landscape: the ubiquity of mobile devices, the fragmentation of media, time-shifted viewing, and…
Post Holiday Sales Recap Research Pulse
Weakest sales growth since 2009 The unenthusiastic forecasts for the holiday season have turned out to be accurate, as U.S. retail sales rose 2.7% this holiday season, the smallest increase since 2009. Many factors contributed to the uninspiring sales results: a shortened holiday shopping season, the most promotional retailing environment…