Ad Tracking Defines the Consumer Journey
Ad tracking across devices has empowered marketers with ways to track the full customer journey and its complexities, but ad blocking poses a growing threat. Ad tracking across devices provides crucial insight into each touchpoint and helps marketers define how customers navigate their path to purchase. Taking a look at…
Experiential Marketing Works Best for Baby Boomers
While millennials are common experiential marketing targets, the baby boomer generation form a $7.6 trillion market that shouldn’t be ignored. “The Bucket List” may have been just another hit movie to some, but it represented one of the best ways to market experiences to baby boomers. While “millennial” is on…
Award Shows Depict Crossroads of Diversity, Marketing
The award show season allows us to examine how marketers should avoid rifts between themselves and audiences by recognizing diversity and media preferences. Grab some popcorn and get ready to watch how diversity and marketing intersect during this year’s award show season. Online streaming and social media have reconstructed contemporary…
Employ Marketing Solutions for Data Diligence
Pledge to enact five data marketing solutions that ensure your data practices can be consistent, repeatable and beneficial to the entire organization. What marketing solutions have you created to strengthen data diligence? The new year is in full swing, providing a host of new opportunities, challenges and disruptions regarding big…
ESports Aims to Become a Marketing Phenomenon
In 2017, brands looking for new opportunities to reach young, digitally-connected audiences should capitalize on the emerging opportunities in eSports marketing. Are you ready to play eSports, the biggest opportunity for brand growth and reach to digitally-connected millennials in 2017? While current estimates of market value are modest, they have…
Emotion Recognition Technology Leads to Quantitative Data
Emotion recognition technology measures moods in voices and facial expressions in a quantitative way, enabling brands to be more specific about their emotional impact. Members of your marketing test group state that they love your product, but their facial expressions tell another story. Which do you believe? Emotion recognition technology…