Transformational Ideas Vol. 2 - An Omnicom Media Group Report

Transformational Ideas Vol. 2 — An Omnicom Media Group Report

Omnicom Media Group, of which we’re part, has released Transformational Ideas Vol. 2, a quarterly report developed to inform strategic decision-making and long-term marketing success. Drawing on expertise from across Omnicom Media Group, it showcases fresh thinking on AI, commerce, connected experiences, and more.

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Omni, our open operating system for orchestrating better business outcomes, features prominently throughout this issue in all manner of contexts — from CES 2025’s recap, to the future of brand-building and healthcare marketing, to the next era of consumer touchpoints.

Here’s just one excerpt — a quote from Slavi Samardzija, our Chief Executive Officer, as heard at CES 2025:

Omni 3 is not just an upgrade; it’s a transformation. We’ve redefined how marketing teams operate by integrating advanced AI capabilities to deliver actionable insights, drive outcomes, and maximize efficiency.

Want to stay ahead of the curve? Read the report and learn from thought leaders across Omnicom Media Group.