Nice shoutout from Google recently — referencing profound improvement in media-buying efficiency driven by Omni‘s built-in AI.
Omnicom Media Group (OMG): The agency deploys AI-powered bidding strategies fueled by expansive sources: proprietary Omni data, sales data, and partner data. One of OMG’s largest clients used the Omni Bid Agent to optimize for offline sales. The result? A significant lift in return on ad spend (ROAS) across ad formats, including a 107% increase in display ROAS, a 567% increase in video ROAS, and a 153% increase in YouTube ROAS.