Omnicom: AI unification and a media-led surge
Omnicom is also deepening its AI commitment, with CEO John Wren overseeing the consolidation of its tech stack: Omni, OmniAI, Artbot, and Flywheel: into one platform-led organization. In Q2, the company saw 3% organic growth, led by media (+8%) and precision marketing (+5%).
Media continues to be a standout, driven by AI-powered ROI proof points that are encouraging clients to reinvest.
