Meet Omni, an open operating system for driving better business outcomes.
Fueled by a decade of innovation, Omni drives business transformation for some of the world’s leading brands — through better consumer experiences, greater efficiency, and higher ROI.
Applied Audience Solutions
Anticipate, understand, and prioritize the needs of current and prospective customers with Applied Audience Solutions. By leveraging data and insights from culture, commerce, and content, Annalect is able to deliver targeted audience segmentation, actionable insights, and tailored strategies to achieve specific business objectives.
Unified Planning
Empower smarter, faster, and more precise decision-making with Annalect’s proprietary planning methodologies and AI-powered applications. Unified Planning ensures consistency and efficiency across marketing channels, enabling marketers to optimize investment strategies, maximize ROI, and achieve transformative growth at scale.
Optimized Activation
Enhance audience engagement with precision through Optimized Activation. Powered by Annalect’s AI-fueled applications and bespoke algorithms, this capability refines media bidding and content strategies across paid, earned, and owned channels, ensuring you connect with the right audiences at the right time — delivering the most relevant messages.
Connected Measurement
Gain a clear understanding of marketing performance and ROI with Connected Measurement. This capability provides actionable insights and optimization recommendations that drive smarter decision-making. Powered by Omni, Annalect’s open operating system, and its AI-driven automation, Connected Measurement allows for continuous improvement and enables you to maximize the impact of your marketing efforts.
Accelerated Data & Tech
With Accelerated Data & Tech, you can unlock the potential of 1st-, 2nd-, and 3rd-party data and technology to drive maximum performance and value. Annalect designs, integrates, and maintains data management infrastructure with a firm commitment to data governance, privacy compliance, and ethical standards. Automated processes improve data availability, accuracy, timeliness, and granularity, empowering faster and smarter decision-making.
