Clarissa SeasonView All
GLOBAL HEAD OF MARKETING SCIENCE
As the Global Head of Marketing Science at Annalect, Clarissa is responsible for operationalizing and evangelizing the Marketing Science practice at Annalect. By establishing community connectivity across markets and regions, she drives the global consistency of our Marketing Science offering. This practice includes setting guidelines, defining best practices, and formalizing the direction of regional offerings.
Previously, Clarissa was the vision behind business-based addressable audiences. She oversaw the development of volumetric-based industry and customized client solutions for targeting, segmentation, and audience management. She also developed the global tactical planning utilities, currently used in 60+ markets by over 4,000 employees.
In her 15+ years in media and marketing, Clarissa has held a variety of positions within the Omnicom family, including Executive Director of Marketing Science at Hearts & Science and Business Intelligence Director at OMD. Prior to these roles, she spent 10 years focused on directing advertising and media strategy at OMD, BBDO, and Prometheus; bringing consumer and analytic insights to a wide range of clients, such as Visa, FedEx, Lowes, Showtime, and Lilly.