Reimagining the Future of Marketing
Annalect innovates at the crossroads of data, tech, analytics, and AI. Our solutions, including Omni, Omnicom’s open operating system, drive better business outcomes for many of the world’s leading brands.
In the News
Digiday: Media Buying Briefing – With Aquila testing its wings, media agencies pay close attention to their clients’ work
Aquila — an initiative backed by leading advertisers and agency partners — is tackling one of marketing’s biggest challenges: deduplicating reach and frequency across platforms. The goal? Reduce waste by 10% and save the industry up to $50B over three years. In a Digiday article about Aquila, our US Chief…
DataIQ: Jon Ghazi Named One of the Most Influential Data & AI Enablers in EMEA
Jon Ghazi, our Chief Growth Officer & Chief Executive Officer in EMEA, has been identified by DataIQ as one of the most influential data and AI enablers across the EMEA region. “With over 25 years in advertising and media, I understand what it takes to harness data and innovation to…
DataIQ: Lauren Walker Named One of the Most Influential Data & AI Enablers in EMEA
Lauren Walker, Our Chief Client Solutions Officer, has been identified by DataIQ as one of the most influential data and AI enablers across the EMEA region. “At Annalect, as Chief Client Solutions Officer, we are building custom data and technology solutions that improve efficiency and effectiveness by creating an environment…
Campaign: Women in advertising – DEI has outgrown its gender dimension
Dr. Hoda Daou, Annalect’s Managing Director in MENA, asks “Why does gender have to play a role?” in Campaign Middle East’s Women in Advertising 2025 issue. I remember the days when we would be, at best, 5 per cent women within the overall attendance in our engineering classes. … Twenty…
The Advertising Forum: From Tool to Strategy – AI’s Rising Role in Advertising with Keith Roberson
In this episode of The Advertising Forum — Keith Roberson, our Chief Innovation Officer, discusses how AI is evolving from a behind-the-scenes utility into a central driver of advertising strategy. AI is no longer just in the background, it’s now shaping strategic decisions, streamlining workflows, and helping teams deliver stronger…