Meet Omni, an open operating system for driving better business outcomes.

Connection has always been the key to successful marketing, whether resonating with new consumers, or building deeper ties with those you already know. In today’s data- and tech-powered marketing landscape, however, “connection” has come to mean so much more.

Omni is where data and tech come together — and where consumers come into focus.

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Fueled by over a decade of innovation, Omni’s suite of proprietary applications is supercharged by responsible AI and built with deep integration in mind. It’s uniquely capable of delivering an unprecedented level of marketing orchestration across all key workflow stages.

Omni connects everything that matters in your marketing ecosystem, and in doing so, creates better consumer experiences, drives greater operational efficiency and generates higher ROI.

Built in-house at Omnicom and launched in 2018, Omni is used by some of the world’s leading brands, in more than 100 markets.

Omni Provides…

AI Assistance

Let Omni Assist, Omni’s generative AI-powered virtual assistant, guide your workflow with insights, notifications, and recommendations.

Real-Time Insights

Leverage collective data to understand and engage with your customers more effectively.

A Unified View

Gain a comprehensive overview of all existing campaigns to measure performance and optimize marketing efforts.

Customizable Workflows

Adapt Omni to meet your organization’s specific needs with built-in collaboration.

Currently, Omni Assist is integrated with more than 20 AI models from LLM providers such as Google, Amazon, and Microsoft, among others.

With Omni, You Can…

Understand who your consumers are, where they are, and what drives their decision-making.
Use signals of the moment to deliver dynamically relevant ads that drive conversions.
Build unique first-party intelligence in a privacy-safe way — resulting in more intelligent and effective media decisions.

Omni helps you focus on what matters — for better, smarter work.

Omni connects everything dynamically, ensuring your marketing efforts are always relevant, impactful, and timely.

Speaking of time … By handling repetitive and time-consuming tasks, Omni Assist empowers teams to work more efficiently and intelligently — more than ever before. What used to take days or weeks now takes minutes.

And, because Omni is an open operating system, it’s always evolving — keeping your brand on the cutting edge and one step ahead of the competition.

Imagine how powerfully you could connect with consumers if your data, technology, and teams were connected. That’s the power of Omni.

Learn how Omni can transform your marketing.