The Advertising Forum: From Tool to Strategy – AI’s Rising Role in Advertising with Keith Roberson
In this episode of The Advertising Forum — Keith Roberson, our Chief Innovation Officer, discusses how AI is evolving from a behind-the-scenes utility into a central driver of advertising strategy. AI is no longer just in the background, it’s now shaping strategic decisions, streamlining workflows, and helping teams deliver stronger…
Storyboard 18: India has become a central pillar of our regional strategy – Tony Harradine, OMG APAC CEO
To stay ahead, OMG is actively investing in upskilling its teams, especially in AI prompting and strategic insights. Tools like Culture Q, an internal cultural intelligence platform, are being leveraged to understand consumer behaviors in nuanced markets like India. Q Cultural Intelligence is part of our uniquely powerful Omni open…
Mumbrella: PHD wins Spirit of Tasmania media pitch
The partnership officially began last month. Simon Lawson, managing director at PHD Melbourne, said the team is “already applying their strategic expert” to “drive passenger growth” for the brand. He said this is being supported by Omni, the open operating system that supports the Omnicom network. Read the complete article…
Storyboard 18: Ad holding giants supercharge growth with AI; bet big on efficiency, and future-proof creativity
Omnicom: AI unification and a media-led surge Omnicom is also deepening its AI commitment, with CEO John Wren overseeing the consolidation of its tech stack: Omni, OmniAI, Artbot, and Flywheel: into one platform-led organization. In Q2, the company saw 3% organic growth, led by media (+8%) and precision marketing (+5%).…
Adweek: OMD’s New COO Is Rethinking the Role for a Changing Ad World
Many of the models [Ellen] Griffin and her team build are centered around Omni, Omnicom’s operating system, and involve new use cases for automation, technology, and offshoring. New models can look like receiving information through automated dashboards or setting up offshore hubs to support local teams. “Typically, the clients that…
Think with Google: The agency AI advantage you can’t afford to miss
Nice shoutout from Google recently — referencing profound improvement in media-buying efficiency driven by Omni‘s built-in AI. Omnicom Media Group (OMG): The agency deploys AI-powered bidding strategies fueled by expansive sources: proprietary Omni data, sales data, and partner data. One of OMG’s largest clients used the Omni Bid Agent to optimize…