Increasingly work related to data is being recognized on the awards circuit. The Cannes Lions will bestow awards in the category for the first time this year.
Earlier this month the trade organization I-Com issued a batch of data-related awards, including a new one, the Smart Data Agency of the Year Award.
The new accolade went to Annalect, part of the Omnicom Media Group in recognition of the shop’s “overall ability in Marketing Data,” the group said. Contenders for the prize also included WPP’s Xaxis, Publicis Groupe’s SMG and GroupM’s MediaCom.
Annalect also won the Masters Award for Data Science, bestowed in recognition of its competitive effort during I-Com’s inaugural Data Science Hackathon during which participants had 24 hours to build a working piece of software. A team of young staffers from Xaxis took home the Young Millennial Award for its efforts in the same competition.