Highlights
Background Our client had run numerous always-on digital campaigns, however their measurement was stuck in a last-touch world. They constantly questioned the value of non-traditional last-touch channels like Programmatic and Display, and had limited understanding of how the wider digital display ecosystem worked together to generate leads. Opportunity Our client…
Background One of the Dubai's most iconic hotels sought to improve marketing effectiveness — further solidifying their standing as a prime tourist destination. Opportunity 3 Blockers were Identified They had lots of rich data across their organization — but it existed in silos. This siloed data meant their understanding of…