As announced by Digiday, a new partnership gives Omnicom Media Group (our parent company) visibility into organic search volume and keywords on TikTok. This data can be used to find creators and influencers that fit the goals of clients, generate more relevant content, and enable more effective paid search outcomes.
As with its other partnerships, the Omni operating platform plays a role in information exchange with TikTok, added Clarissa Season, chief experience officer at Annalect, which runs Omni. Audiences are crafted and fused within Omni then matched to TikTok audiences to seek out optimal influencers for OMG and Creo clients. “This is a collaboration that is also pushing us both forward,” said Season.