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Digiday: Omnicom Creates Internal Ecosystem to Handle Commerce Media Functions

When connected commerce is more connected, it’s easier to connect the dots. With that in mind, we’ve created a powerful connected commerce capability which leverages the ever-growing catalog of Omnicom’s e-commerce and retail partnerships. Introducing — Omni Commerce.

“Omni Commerce essentially creates a solution (that’s available to all Omnicom’s clients) that encompasses all the elements of the holding company’s commerce media inputs — insight, activation, optimization and attribution across the entire commerce landscape — as a means of breaking down the silos between commerce and brand investment. Ultimately it helps make the planning, buying and posting process as seamless as can be with the Wild West that the commerce media currently resembles.”

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