Aquila — an initiative backed by leading advertisers and agency partners — is tackling one of marketing’s biggest challenges: deduplicating reach and frequency across platforms. The goal? Reduce waste by 10% and save the industry up to $50B over three years.
In a Digiday article about Aquila, our US Chief Client Solutions Officer, Sébastien Hernoux, noted the following:
“We are very supportive of the initiative … It’s encouraging to see the main media partners agree to share data for Aquila to build a platform to support brands.”