Dr. Hoda Daou, Annalect’s Managing Director in MENA, asks “Why does gender have to play a role?” in Campaign Middle East’s Women in Advertising 2025 issue.
I remember the days when we would be, at best, 5 per cent women within the overall attendance in our engineering classes. … Twenty years ago, women were seen as the outliers of engineering degrees. We had to fight a lot for the right to belong in that environment.
Nowadays, there is widespread awareness of the importance of DEI. It has witnessed strong integration into our culture and workforce.
Women do not need to act like men to fit in, to feel empowered or to be strong. Women can belong in any environment.