Our partners at OMD UK have been appointed media agency of record for Premier Inn, the number one hotel brand in Europe.
The agency will use Omnicom’s proprietary open operating system, Omni, to deliver more effective media investment, along with the group’s “Agency as a Platform” model, connecting media, commerce and content, to create a tailored service model for Premier Inn.
To learn more about how OMD UK will be help Premier Inn “to think and behave like retailers”, rather than a hospitality brand — read the full article at Campaign UK.