Uber Advertising and Omnicom Media Group Australia have partnered to bring Uber’s advertising inventory directly into Omni, making it possible for brands to reach Australian consumers throughout their day, from the backseat of an Uber to the tap of an Uber Eats order.
“We know that brands are increasingly looking to connect with consumers as they move through their days. With over 10 million users across Mobility and Eats in Australia, Uber offers both scale and high-intent moments. Partnering with OMG Australia allows us to take that demand and incorporate Uber into media planning through the Omni platform,”
…said Head of Uber Advertising ANZ Michael Levine. Further…
“What’s exciting about this partnership is that it brings Uber Advertising directly into the heart of how media is planned. By bringing together our mobility and retail media inventory into Omni, OMG Australia agencies can now incorporate Uber into the broader media mix. It’s a first in Australia, and it means brands can tap into high-attention formats as part of a much more connected, strategic approach”.