Annalect Asks: Kamal Janardhan, Senior Director, Google Ads Measurement
As consumer privacy expectations evolve and regulatory scrutiny intensifies, brands and platforms alike are rethinking how data is shared, matched, and activated. In some cases, this can open up new opportunities. One such opportunity is confidential matching, which is a technique for processing advertising data introduced for Google Ads that…
Annalect Asks: Jennifer Kattula, Microsoft Advertising’s Global CMO
In this conversation, Annalect’s Kristin Reagan asks Microsoft’s Jennifer Kattula to unpack how CMOs can successfully navigate the shift from AI experimentation to integration. Drawing from her own experience leading marketing at Microsoft Advertising, Kattula shares practical habits, emerging tools, and insights into where things are headed — from building…
Annalect Asks: Deepak Shukla, Senior Data & AI Sales Specialist at AWS
Lauren Walker, our Chief Client Solutions Officer, recently had the pleasure of joining Deepak Shukla, Senior Data & AI Sales Specialist at AWS, at the Marketing Leaders Summit in London to discuss all things AI. Here, they continue that conversation. Lauren Walker: What tradeoffs, if any, should advertisers be considering…