AdExchanger: Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business
NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger. Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital…
Black Friday’s Waning Relevance in a Discount-Laden Season
The gradual spreading of discount events and the ability to generate hype campaigns at any time of year has decreased Black Friday’s significance. The infamous shopping day known as Black Friday may have finally reached its peak. While nearly every major retailer still participates, the gradual spreading of discounts throughout…
Part 2: Agile UX and the 3 Pillars of a Successful App
Over the last few years, excellent user experience design has proven to be a distinct business advantage. This is part 2 of our 3 part app series with insights, from our Annalect leads in product marketing, UX and data solutions, on a successful business application strategy. Today, the term “user experience”…
AdBlockers’ Unspoken Message: Evolve or Die
For all the uproar, AdBlockers may be doing digital marketers some good. Their audiences are challenging them to accomplish one thing: do better or go away. There has been much talk in the marketing world about ad blocking software recently, and for good reason. Two hundred million people worldwide are…
How Beacons and Big Data Are Changing the Way We Shop
Once true industry-wide beacon capability is realized, the potential for data warehousing becomes massive, uncovering radical new consumer insights. Consumer data insights are one of the key ways retailers maximize profit. By analyzing behavior on online sites and through point-of-sale systems, major retailers are able to track individual customer actions.…
How Does Digital Tracking Work Across Sites Down to the Action?
With the 2015 holiday shopping season already looming ahead, here are some of the ways that brands are building 360° profiles through cross-site tracking. Techniques for digital tracking across sites are becoming a crucial tool for digital marketers. The waning reliability of traditional cookie files and the explosion of multi-device browsing…