Increasing Consumer Engagement During Big Event Season
The Golden Globes. The Super Bowl. The Oscars. The national college football playoffs championship game. It’s the time of year where many of us tune in live to watch a big event rather than consuming content on demand, on our DVR, or streaming it at a time convenient for us.…
An Alternate Super Bowl Halftime Show
This year, Super Bowl viewers who care more about the ads than the game will have an alternate to the official half-time show — YouTube. That means many could potentially bypass the annual spectacle that serves as a showcase for ad spots that command as much as $4.5 million per 30-second…
#GenerationTech: Millennials & Technology
Millennials — the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million…
A Fresh Start On Relationships
January marks peak season for online dating sites and many singles look to update their relationship status, with some sites reporting a jump in signups as high as 26%. Online dating is now a more than $2 billion industry, and it’s growing quickly, according to a November 2014 market research…
Global Marketing Across Channels
It’s no secret that consumers expect a consistent experience across all your channels. However, what that means for international marketers is often complex. How do you make sure your brand translates not only across channels, but also across regions, borders, traditions and languages? Smart marketers never assume that what works…
Programmatic to Continue Exponential Growth
Programmatic advertising grew quickly in 2014, but that doesn’t mean that all marketers understand it. This year, expect the growth to continue and that marketers will not only spend more, but also gain a greater understanding of where their money is going. From 2013 to 2014, programmatic spend doubled to…