Fight Over GMO Labeling Has More to Do with Names
The debate over genetically modified organisms (GMOs) continues. The Food and Drug Administration (FDA) permits most GMO practices while consumer advocacy groups push for greater transparency. Even though the controversy may seem to stem from questions of ethics, technology or health, the real issue at hand lies in branding psychology.…
How Will China’s Slump Affect Their Growing Market for Imports?
After a breakneck period of growth, China’s economy and the markets that fuel it have been experiencing some jarring contractions. For digital marketing, the current emphasis on mobile channels like China’s popular WeChat will likely have to evolve. More precise targeting of individuals who still have a taste for imported…
El Niño Dampens Retailers’ Apparel Sales
El Niño’s warm weather has cooled warm winter clothing sales, hurting many retailers and department stores with weaker-than-average apparel earnings. The strong El Niño weather patterns in 2015 have been blamed for flooding along the Mississippi River and crippling droughts in Southern Africa. But their effects can be seen elsewhere, namely…
The Allure of Pop-Up Stores — Retail’s Continued Phenomenon
Pop-up retail stores are an avant-garde approach to retail. Flashy, glamorous and fleeting, they make a branding impact that’s hard to recreate elsewhere. Blink, and you might miss them: Pop-Up shops are a major force in the retail world and for reasons you might not expect. Most pop-ups aren’t concerned…
Campaign: CES 2016: Double down on data-driven marketing
The CMO of Omnicom’s Annalect marketing technology network explains why data-driven marketing should be the headliner in Vegas this year. Each January, CES delivers a first glance at the upcoming year’s biggest trends — as well as the most overhyped and incessantly used buzzwords. Distinguished past winners have been “programmatic”;…
Marketing New Year’s Resolutions for 2016 — Putting Knowledge First
Our suggested marketing New Year’s resolutions are diverse, but they all fall under one common banner: getting smarter to up your odds of success in 2016. Even though Christmas is not quite here yet, many people are already anticipating the end of the current year and the start of a…