Annalect Research: Beauty and the Marketer
Beauty is a powerhouse industry, with sales reaching $38.1 billion last year. Still there are challenges, as shoppers in this fragmented category are primarily driven by price and convenience, making it difficult for brands to break through. In the coming years, sales growth will be driven by the rising Hispanic…
CMO Influence on the Rise
As reams of digital data make it possible to know our customers better than ever before, the Chief Marketing Officer is often leading the way when it comes to leveraging data to better serve customers and bolster the bottom line. By doing so, many CMOs may also increase their own…
The Buzz From SXSW
While SXSW is over for 2015, the buzz it generates will have marketers, technologists, developers and everyone else thinking about how to implement what they learned. And while those lucky enough to attend were constantly running from panel to party to performance, they likely missed something in the swirl. If…
Why Public Relations Needs Data
PR — it’s about more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. Data analysis tools can go a long way toward supporting this. Yet many PR professionals are hesitant about embracing data as a part of their toolkit. They subscribe to a…
Marketing Technology Spend on the Rise, Making ROI Reporting More Critical
The next multibillion dollar software market is coming from an unlikely place – marketing. Technology and software spending by chief marketing officers will grow to $120 billion in the next 10 years, up from the current level of $12 billion, according to venture capitalist Ashu Garg. In a recent white…
Omnichannel Strategy Essential for Millennial Marketing
It’s no secret that marketers who want to succeed with Millennials need a smart omnichannel strategy. Among those looking to use new services as a differentiator, could delivery speed and adding transparency to your supply chain be a way to help boost sales among this coveted, hyper-connected group of customers?…