Children’s Digital Advertising Ramps Up for the Holidays
As competition for kids’ interest increases into the holiday shopping season, critics of children’s digital advertising worry about unforeseen consequences. Kids love YouTube as much as adults, giving advertisers another channel for reaching this coveted demographic, particularly in the all-important holiday shopping season. Popular kid-oriented channels like EvanTubeHD focus primarily on…
Holiday Shopping Becoming More of a Digital Experience Than Ever
The old rules of holiday retail are clearly being thrown out the window as online shopping gains new territory, even on in-store events like Black Friday. Events like this year’s Black Friday have shown that the jam-packed store aisles all holiday season are no longer a given. Yet, the deep…
An Agency Hackathon Experience
Where Innovative Ideas Become a Reality in 24 Hours As consumers interact with brands and content in new ways, the line between advertising, marketing, and public relations continues to blur and shift in new and exciting ways. Porter Novelli, Omnicom’s Public Relations Agency, understands that this rapidly changing landscape requires holistic, coordinated,…
How Big Data is Affecting the Big Game: A Look at the NFL and Other Leagues
Explore how the trend of sports teams and marketers using data analytics to reduce risk has impacted sports and marketers who depend on game time ad space. Brad Pitt stares at a computer screen as Jonah Hill explains the figures and codes. “It’s about getting things down to one number,”…
Retail Predictions: Deep Discounts this Holiday Season
Certain retailers’ need to liquidate excess stock could create a competing price war this holiday season. Elsewhere, expected growth leads to a sunny outlook. In an unusually warm fall season, news from the retail world still managed to send shivers down the spine of investors and analysts. The abnormally mild temperatures…
Where Will Data-Driven Marketing Take Us in 2016?
Take a look at our predictions for top trends that are likely to appear in 2016, including how data-driven marketing will occupy an even more crucial role. As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to…