Three Best Practices for Building a Data-Driven Marketing Strategy
Discover the best practices to starting a data-driven marketing strategy that reduces implementation risk and unlocks analytics’ potential organization wide. All signs point to data-driven marketing as the way of the future. Organizations looking to modernize their marketing approach and upstart businesses looking to scale are all pursuing smart investments in…
Agriculture Tests the Ground for Data Provisioning Policies & Politics
Big data offers bountiful rewards for farmers, but concerns over data provisioning have led to strictly defined sharing models that could become the norm. In the 21st century, the common tools of agriculture retain their outward familiarity while being fundamentally transformed within. The image of a farmer and a tractor…
These Two Creative Content Strategies Prove Branded Media Isn’t Dead
By adapting to audience sensibilities without superficiality, these creative content strategies have been able to achieve new levels of success. In what is no doubt sure to ignite debate, Harvard Business Review recently released an essay on how branding has evolved in the era of social media communities. Despite the article’s…
Can Virtual Reality Marketing Live Up to the Hype?
Explore some of the current use cases of virtual reality marketing while considering how and when VR marketing could lead to true digital marketing results. Virtual reality technology has become a mainstay of trade shows and industry expos like this month’s SXSW. People line up for exciting demos, and the novelty…
Audience Insights That Help Brands Win “Best in Show” with Pet Owners
Brands Must Socially Respond to Trends or Lose Hyper-Connected Audiences
In an age of constantly connected audiences, brands who neglect to respond to trending news topics often risk losing affinity from their audiences. Real-time marketing approaches have quickly matured from a handy tool for socially-connected marketers to an expectation from audiences. After all, what are social media channels doing if…