What’s Next for Programmatic Media Buying?
Addressable TV advertising, digital out of home and optimization for digital assistants are three areas in which programmatic media buying could take off. For years, programmatic media buying has pushed forward the frontier of agency comfort zones by challenging some of their most ingrained practices. While person-to-person media buys still…
How Deep Learning and Artificial Intelligence Push Big Data Forward
Find out how artificial intelligence technologies like neural networks can be coupled with big data to produce extraordinary marketing feats. Just like the rise of internet networking technologies and smaller, more-powerful processors led to the current device explosion, the advancement of technologies like machine learning and neural networks will no…
Why Email Marketing Came Back from the Dead
Discover why email marketing has reemerged as a talked-about viable marketing tool that should be a part of any multi-channel marketing mix. Just like the physical medium it replaced, terminal diagnoses, obituaries and eulogies for electronic mail have been sounded in thoughtless think pieces for many years. For a time,…
How Brands Can Score Big with eSports Marketing
Level up your eSports marketing knowledge with these insights on how major brands are sponsoring and expanding this growing worldwide pastime. One might never think that statements about “dramatic comebacks,” “underdogs” and teams “withdrawing from the tournament because of injury problems” would be uttered about young men and women playing…
Study Reveals Secret to Improving Brands’ CTR on LinkedIn: Stop Posting
LinkedIn research reveals that brand posts fail to capture clicks by a large margin compared to posts by employees, especially ones with an authentic voice. A man walks into the doctor’s office and tells the doctor, “It hurts when I do this.” Then, the man starts flailing his arm in…
What Coding Can Teach Us About Maintaining Data Quality
Learn three crucial lessons from programming best practices in order to maintain data quality and fix poor data quality-related issues before they spread. Taking steps that improve data quality can dramatically enhance your organization’s ability to make intelligent decisions. After all, data-driven marketing hinges on the data’s accuracy and its…