MediaPost: Holding Company of the Year: Omnicom
Annalect’s Omni 2.0 is a major reason for Omnicom’s consecutive win for Holding Company of the Year. MediaPost discusses how integrating Sparks & Honey’s human and AI-empowered intelligence into our Omni interface reflects Omnicom’s progressive innovation. While it’s not uncommon for MediaPost to recognize the same organizations years in a…
MediaPost: Holding Companies Bet Big On Data
MediaPost’s commentary column highlights Forrester’s selection of Omni as the agency platform with the most creative integration to date! Forrester details but doesn’t grade holding company data management efforts to date. But to its main point — creative integration — it does call out Omnicom’s Omni platform as offering ‘the…
MediaPost: Annalect’s LinkedIn Data Integration Provides Insights Into Content For Business Audiences
Annalect has recently launched a new product, Professional Audiences, leveraging LinkedIn data to give marketers a better understanding of the content consumed by business audiences using data related to industry, company size, location and title. MediaPost sits down with our VP of Engineering, Anna Nicanorova, to discuss Omni’s Professional Audiences…
Three Ways to Improve Business-to-Business Marketing
Today’s business-to-business (B2B) purchase journey is complex. B2B buyers are increasingly emulating the behaviors of their individual consumers selves. Most are initiating their path-to-purchase online (61%), requiring both random access to content and personalized experiences across multiple touchpoints. As a result, business consumers are engaging with salespeople later in the…
Adexchanger: Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM
Adexchanger sits down with our Global CEO, Slavi Samardzija, to discuss the innovation of Annalect’s new Omni platform. Abiding by Omnicom’s history of neutrality when it comes to technology and data investments, Omni was built to easily integrate with outside technologies. If a client has a prior investment in a…
Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices
AdWeek highlights the launch of Annalect’s Omni operating system and its unique capabilities. Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various…