From Server Racks to Store Shelves: How Data, Technology & Analytics Have Altered CPG Brands
CPG is using state-of-the-art approaches to compete in the digital economy. Brands are discovering new ways to reach their audience, and they are targeting them through rich data sets. Many CPG brands are more than 100 years old, and are owned by complex conglomerate structures that are far removed from…
Marketing to Boomers: You’re Doing it Wrong
Baby Boomers. With every step they’ve taken, they’ve simultaneously changed our culture, from being the first teens to be courted by marketers to enacting major social change as adults. Today, this cohort is changing the meaning of aging, as they live healthy and experience-filled lives. Not to mention, they are…
Chasing Lions and Unicorns in Cannes: 2015’s Biggest Takeaways
The Cannes Lions International Festival of Creativity is a celebration of business’s human element. Find out the highlights and trends from this year’s festival. Every year, thousands of advertisers, marketers, creative agencies and consultants descend upon Cannes for a weeklong celebration of all the things that are wonderful about the…
The Boomer Mystique: Ignore at your own risk
As a consumer segment, Baby Boomers (born between 1946-1964) are sizable, lucrative, and they’re spending! As the largest U.S. demographic, they have 77% of discretionary wealth, represent 25% of the U.S. consumer landscape, and account for 60% of consumer spending. Reared amid the post-war economic boom, this generation virtually defined…
3 Ways CMOs can Reap Benefits from Data
Big data is taking much of the guesswork out of marketing. Companies are getting smarter than ever about not only stocking the right products and offering them at the appropriate time, but they are also ensuring that there will be a demand for the product before it ever leaves research…
Indian Premier League 2015: The Real Winners
It has been an exciting season for cricket fans since mid February with the Cricket World Cup 2015 and now the Indian Premier League 8. As expected, the CWC 2015 was a viewer’s and an advertiser’s delight with the TV viewership numbers being a testimony to the fact. The IPL 8 launched with all…