Addressable Brings Programmatic TV Closer Than Ever
Programmatic TV is still facing many barriers to adoption — such as technology infrastructure challenges and TV’s traditional culture — however, addressable TV shows immense promise for the future. Could mass TV advertising soon resemble digital? Programmatic ad buying has quietly overtaken online advertising in recent years, but the TV advertising model…
Achieving Personalization at Scale
See why and how personalization at scale has turned into an important differentiator for brands and the strategies they use to deliver the ideal 1:1 messaging. Personalization has quietly revolutionized the way brands speak to their audiences. Personalized experiences have spread from just a few websites to nearly every advertisement,…
Ad Tracking Defines the Consumer Journey
Ad tracking across devices has empowered marketers with ways to track the full customer journey and its complexities, but ad blocking poses a growing threat. Ad tracking across devices provides crucial insight into each touchpoint and helps marketers define how customers navigate their path to purchase. Taking a look at…
Employ Marketing Solutions for Data Diligence
Pledge to enact five data marketing solutions that ensure your data practices can be consistent, repeatable and beneficial to the entire organization. What marketing solutions have you created to strengthen data diligence? The new year is in full swing, providing a host of new opportunities, challenges and disruptions regarding big…
Emotion Recognition Technology Leads to Quantitative Data
Emotion recognition technology measures moods in voices and facial expressions in a quantitative way, enabling brands to be more specific about their emotional impact. Members of your marketing test group state that they love your product, but their facial expressions tell another story. Which do you believe? Emotion recognition technology…
Food and Beverage Advertising Will Make Big Strides
Get ready to chew on some interesting food for thought as we explore the next trends in the evolution of food and beverage advertising for 2017. Food and beverage advertising has come a long way from its humble beginnings. From a past dominated by regionally unique products to the present…