Category Archives: Analytics

Data for Small Businesses

Capitalize on the potential for data to empower your SMB by forming a data strategy that establishes concrete goals while carefully considering architecture. Did you know that the data from your cash registers could be filling them with more money? Technology has gotten us to the point where even the…

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marketing data best practices

Pledge to enact five data marketing solutions that ensure your data practices can be consistent, repeatable and beneficial to the entire organization. What marketing solutions have you created to strengthen data diligence? The new year is in full swing, providing a host of new opportunities, challenges and disruptions regarding big…

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banking data analytics

Retail banking services provide a compelling example for other industries that want to modernize their use of data and improve their marketing capabilities. How can modern banks’ use of data-backed insights provide a clear model for marketers wanting to improve revenue and the customer experience? While other industries react to…

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Thanksgiving Marketing

Follow how grocery stores use retail marketing technology to keep reinventing themselves, from self-service options and home delivery service to augmented and virtual reality. The neighborhood grocery store may have a sense of familiarity, but in truth, it has always been changing. For example, when the first Piggly Wiggly opened…

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big data marketing mistakes to avoid

Make note of big data marketing mistakes that even data scientists face and address them promptly to avoid the pitfalls many big data projects see. Data-based marketing agencies have helped numerous clients revamp their approach to marketing data storage, processing and analysis in significant ways. During these projects, the agencies…

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Click here for the full POV The industry relies heavily on the IAB ad portfolio to provide a unified and consistent ad format standard across the United States and global display activity. IAB is currently transitioning from fixed pixel ad formats to flexible ratio based ad formats. IAB’s New Ad…

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